Process
Below showcases how I conceptualize, art direct, and design each of my projects!
Project — Spar
Research..
How I start every project..
What I’m looking for..
Research is at the root of it all.
Questions I ask myself:
What am I going to be designing for?
What is the problem I need to solve and how will I solve it?
Research helps aid in the conceptual thinking and visual identity throughout each project.
Below..
Initial Research: What is being said about the topic
Brand comparison / market research.
Existing terminology
Brand positioning
Conceptual Thinking..
My favorite part of every project..
What I’m looking for..
This is the part of my process where I look for the backbone of my project. I ask: How am I going to clearly communicate this project both in terms of the copywriting and visual identity.
Below..
Concept options
Visuals to help further conceptual thinking
Research to help with communication
Mind maps & word lists to get the brain thinking
Naming & Logos..
The start of it all..
What I do..
Sketch! Sketch! Sketch! This is the part of my process where I let it all go! I keep my hand moving, knowing that my brain will follow, eventually leading to a name and logo I can work off of and ideate.
Below..
Name options with explanations
Logo sketches & the meaning for each
Visual Identity..
Where it all starts to come to life..
What I do..
This is where my vision comes alive! I work in black & white with very minimal design, mapping out what goes where and how I see each element of the project living.
Below..
Brand kit
Apparel tag process
Store signage process
First round of graphics
Considerations..
How do I make this real..
What I do..
This is where I ask myself the important questions:
What is important to say and where is the copy going to live?
Where am I going to source images and what images are right for this project?
How is this information going to translate to other formats?
Below..
Copywriting with where I see each living
Image sourcing
Site map
