Feroz
Feroz is a lightweight, sustainable, and easily accessible meal replacement bar for dogs thru-hiking.
market research art direction brand system logo design illustration web design
Hiking 101: Less weight, less waste.
What I found..
Hikers are constantly trying to lessen the weight of their pack when facing 2,000+ miles of trail. Increased pack weight can cause shoulder and back injuries and can make a thru-hike very challenging and uncomfortable.
Leave no trace means that it is the responsibility of the hiker to do good for the land and for those hiking ahead and behind. Thru-hiking with a dog makes these trail policies hard to achieve due to the weight of the dog food, the amount of space it takes up, and the scarce methods of disposing trash.
Feroz bars are high in calories, carbohydrates and nutrients to provide long lasting energy while hiking big miles. These bars are compact and slim in shape, fitting nicely in a hikers pack with no need to give up all those precious ounces. The packaging is biodegradable, eliminating the hassle of disposing the wrapper.
Less weight, less waste..
hardy reassuring rugged
Conceptual Thinking..
Brings in the personality, the community, and the environment of the trail to the bar. When hiking, you quickly become one with the trail. You depend not only on yourself but your environment to keep you going forward. You walk on the same tiny footpath with hundreds of other hikers. That tiny footpath is the same one that sends you from one point to the other with hundreds and thousands of steps-between. It’s the feeling, environment, and community you feel while being outside and on the trail while also focusing on a hiker’s every ounce counts and leave no trace policies.
Encourages the notion that it’s time for people to do what they love and to embrace their inner selves, their inner layers.
There’s no more hiding— it’s time to rip those layers off and flip the ski industry upside down.
Naming
Ferocious— The terrain, the milage, & the challenges that come with thru-hiking.
Ounces— Less weight.
Ferocious and Oz combined
Pronounced “fur” + “os”
Logo
Icon—
Badge icon for the Appalachian Trail, Pacific Crest Trail, and Continental Divide Trail.
Type—
Resembles trail signage
