Spar

Spar promotes body inclusivity by providing extended sizes of gear that are functional, high quality, and stylish.

market research art direction brand system logo design illustration web design

Bring body inclusivity to the mountain

What I found..

Brands in the outdoor fashion industry fail to adequately represent larger body types and sizes, effectively ignoring a significant portion of consumers.

It is nearly impossible to come across larger, extended sizes of outerwear from existing brands that are stylish, fit well, and are just as functional. Extended sizes that do exist suffer in their technicality and are limited in the range of freedoms that afford a piece the ability to express one’s creativity through the sport.

People that wear larger sizes should be afforded the same privilege to wear clothing that makes a statement and expresses their own unique interests.

All bodies are connected by the earth..

expressive powerful bold

Conceptual Thinking..

Emphasizes the layers of the earth and the formations of mountains.

Encourages the notion that it’s time for people to do what they love and to embrace their inner selves, their inner layers.

There’s no more hiding— it’s time to rip those layers off and flip the ski industry upside down.

Naming

Fight for inclusive gear

Stand up & create change

Fighting the elements of nature

Create a shift in the ski industry

Spar rock & crystal: Stone for finding solutions as it will aid in seeking the root of the problem and removing it. Properties offer insight, enhancement, and power.